It usually takes more than three weeks to prepare a good impromptu speech. --Mark Twain
How we talk about what we do is as important as what we do, in terms of getting more people involved, securing resources and changing societal attitudes. As we wrap up grant applications and prepare for grant reports, we have an opportunity to meaningfully talk about what we do. During SAAM, we had the opportunity to talk about what we do in order to shift attitudes and beliefs. Every time we talk to a policymaker, a funder, a potential volunteer or board member, we can tell a brief story about our work and why its important. This Tip focuses on how we talk about what we do through presentations, social media (blogs, social networks, podcasts, etc.) and more traditional forms of communication.
She Makes Messages Matter, Rebecca Leet interviewed by Andy Goodman Fewer words, fewer audiences, and fewer major points result in the strategic message being more easily remembered both by the individuals who deliver it and the individuals who hear it. More often than not, there is an inverse relationship between the impact of a message and its number of words, message points, and audiences: there is higher impact with fewer factors [more]
Writing for Communications (SPIN Project) While some of us are great prose writers, essayists or poets, writing for communications requires a different set of skills to powerfully propel your issue into the media landscape. Our new tutorial outlines the cardinal characteristics of strong and effective writing for communications. [more]
Social Good: NPRs Social Media Strategy, Episode 4 (Chronicle of Philanthropy & Allison Fine) How is National Public Radio using online social media to spread its message and connect with its audience? Allison Fine talks with Andy Carvin, the network's social-media chief, about its strategy and about how smaller nonprofit groups can incorporate social media into their outreach efforts. (podcast) [more]
The Net Effect (On the Media) Is Google making us stupid? Is it making us smarter? Have we lost our ability to concentrate? Are we more social or more isolated as a result of our constantly interconnected lives? Brooke takes a look at some of the research that attempts to answer the question: how is the internet affecting our brains? (podcast) [more]
This Management Tip has been edited from the orginal version to remove broken links and resources that are no longer available online.